Alawar had to translate the collective name for games of this genre into Russian. In 2003, Western consumers were familiar with shareware games, but Russian users knew virtually nothing about them. In those days, almost no one had been using the Internet as a sales channel in Russia, and the company had to spend a lot of time and effort not only to create the mechanisms of distribution, but also to explain the peculiarities of this new type of game to potential customers. The Russian trading platform for casual games was created on the website. The corresponding market in the USA was highly competitive, so it was decided to draw attention to the Russian segment of the Internet. Since making this switch in 2001, Alawar has published more than 200 games.Īlawar began to develop its own distribution platform. At that time, small computer games sold online via the shareware distribution method were becoming popular, so Alawar shifted its focus to creating these kinds of titles, which would eventually come to be known as casual games. Eventually, the market became unprofitable, with developers earning only pennies per copy of a game sold.
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